AFRICAN PESTLE ANALYSIS®
SMST/APA
The traditional PESTLE Analysis is a framework used to scan the organization’s external macro environment.
P
Political
E
Economic
S
Social
T
Technological
L
Legal
E
Environmental
“Whether you are a corporate or an individual, the SMST/APA is for you as far as you have got challenges/problems in your corporate existence or personal life. The SMST/APA makes you the expert to reflect about your challenges/problems and their solutions, deeper, structured and more organized than normal, with the positive and right attitudes in enjoyable manners.
Our tool and if needed expert advisers give you a boat, show you how to sail it and make you the captain, and we become your sailors/assistants when you need us.”
Dr Karamo. N. M. Sonko
President & CEO of Jula Consultancy FZE
Co-Author, Demystifying ESG: Charting the ESG course in Africa