The Strategic Management Sustainability App also named as:

SMST/APA®

For the World, from Africa, the Strategic Management Sustainability Tool® or simply referred to as the “SMST/APA Tool”® is a web-based application that provides a comprehensive analysis of the Political, Economic, Social, Technological, Legal and Environmental factors that affect you or your organisation based on an enjoyable and innovative approach.

SMST/APA book now available

ESG Book Available for Purchase

“ESG is essential for survival in Africa and beyond the continent. No one can be left out of the equation. This book very clearly explains the need for serious attention.”
Rockson Dogbegah – Chairman, African Corporate Governance Network & President, Institute of Directors Ghana

SMST/APA book now available

ESG Book Available for Purchase

“Presenting the perspectives of two people who are the embodiment of Africa, this book makes an important contribution to the debate on this increasingly urgent subject. I thoroughly commend the authors for their honesty and their desire to present an African perspective to a conversation quite often led by those that the subject matter least affects.”
Jeff Quartermaine, CEO and Managing Director of Perseus Mining Limited

Whoever you are or wherever you may be, the SMST/APA® is for you, African or non-African, in or outside Africa!

Governments

Businesses

International Organizations

Individuals

Great framework, excellent tool.

– Honourable Dr Sidi. O. Tah

President and CEO, Arab Bank for Economic Development in Africa (BADEA)

imac-right

THE AFRICAN PESTLE ANALYSIS®

The traditional PESTLE Analysis is the framework that is normally used to scan the organization’s external macro environment. The APA takes it MUCH further and deeper.

P

Political

E

Economic

S

Social

T

Technological

L

Legal

E

Environmental

APA Tool

What I refer to as ‘The Strategic Management and Sustainability Tool® (SMST/APA)’ is an extension of the traditional PESTLE Analysis which I have done based on my experience as an African child growing up in an African village. Particularly in the village setting, the African woman has survived the worst of life since time immemorial and continues to triumph over incredible daily struggles to maintain her place in society with dignity. She is the cornerstone and the main pillar of the family, their smiles, strength and their endurance. In the numerous African societies where it is used, especially in West Africa where I grew up, the African woman with the pestle and mortar is a symbol of all these.

-Dr Karamo. N. M. Sonko

President & CEO of Jula Consultancy FZE
Co-Author, Demystifying ESG: Charting the ESG course in Africa

 

The Main Steps of the SMST/APA®

Understanding the SMST/APA®

The African Pestle Analysis® is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment. The basic PESTLE Analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external environment) factors that have an impact on an organization. The SMST/APA goes MUCH further and deeper. The results can be used to identify threats and weaknesses and then solutions. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental.

APA Tool

Our Founders

Dr Karamo N. M. Sonko

Dr Karamo N. M. Sonko

Karamo N. M. Sonko has decades of years of experience in strategic management, teaching, research, community and government relations, and natural resource management ( ranging from petroleum, phosphates and, in particular, gold). He specializes in new ideas and fields and growing projects from scratch to development. He is a multidisciplinary social scientist and world citizen, who has taught at five universities in Canada, France and the USA and worked for the African Union, International Monetary Fund (IMF) and the United Nations (UN).

Mariama Sonko

Mariama Sonko

Mariama Sonko is Executive Assistant and Sustainability Adviser at Jula Consultancy, Sharjah, United Arab Emirates. She has a Bachelor’s degree in Economics and Management Science from the Paris Sorbonne University (Abu Dhabi Campus) and an M.Sc. (with distinction) in Finance from Heriot-Watt University (Dubai Campus). She has postgraduate certificates in: the Circular Economy and Sustainability Strategies from the Judge Business School (University of Cambridge); Sustainable Finance from the Cambridge Institute of Sustainability Leadership; and Financial Leadership from the Harvard Business School. She is professionally certified as a Sustainability Adviser by the Global Reporting Initiative (GRI) Academy. She is fully bilingual in English and French in addition to other African languages.

Expert Advisors

Mr Terry Fry

Mr Terry Fry

Dr Frank Boateng

Dr Frank Boateng

Mr Tony Birch

Mr Tony Birch

Dr Ahmed Baksh

Dr Ahmed Baksh

Dr Raynauld D Russon

Dr Raynauld D Russon

Mr David Jeng

Mr David Jeng

Mr Shaik Hifaz Ahmed

Mr Shaik Hifaz Ahmed

Mr Lamin Sanneh

Mr Lamin Sanneh

Professor James N'Dow

Professor James N'Dow

H.E. Fafa Sanyang

H.E. Fafa Sanyang

Our Audience

Where has The SMST/APA been presented?

Compliments

Dr. Sonko and Mariama's presentations demonstrated their expertise in ESG and strategic management.
Dr. Ali Al-Qayedi
Former General Manager, Etisalat Academy
Dr. Sonko and Mariama's presentations demonstrated their expertise in ESG and strategic management.
Dr. Ali Al-Qayedi
Former General Manager, Etisalat Academy
I have watched Dr. Sonko and Mariama's presentations on the APA and ESG and was ...
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Dr. Ali Dawood
Dean of Academic Operations, Higher Colleges of Technology, Sharjah Campus
I have watched Dr. Sonko and Mariama's presentations on the APA and ESG and was impressed by their depths in addressing the challenges of any organisation involved in business, education or public administration.
Dr. Ali Dawood
Dean of Academic Operations, Higher Colleges of Technology, Sharjah Campus
Africa is a hotspot for direct investment opportunities and the continent is undergoing impressive transformation ...
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H.E. Faja J. Sanyang
Ambassador of The Gambia to the United Arab Emirates and former Minister of Energy and Petroleum
Africa is a hotspot for direct investment opportunities and the continent is undergoing impressive transformation in all facets of our lives: political, social, economical and technological. ESG and the African PESTLE Analysis succinctly deal with our needs and are very vital tools for the utilization of government Ministries, Departments and Agencies for effective and efficient management.
H.E. Faja J. Sanyang
Ambassador of The Gambia to the United Arab Emirates and former Minister of Energy and Petroleum
I have positively benefited from the African PESTLE Analysis as it offers valuable insights into ...
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Mustapha Njie
Founder & CEO, Taf Africa Global, Banjul, The Gambia
I have positively benefited from the African PESTLE Analysis as it offers valuable insights into the external factors shaping business decisions and provides a strategic framework for navigating and thriving in the African market where I operate.
Mustapha Njie
Founder & CEO, Taf Africa Global, Banjul, The Gambia
I strongly recommend the APA to any business, organisation or individual looking for a creative ...
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Hisham Salih Yagoub
Managing Director, Samil Industrial Co., Cairo, Egypt
I strongly recommend the APA to any business, organisation or individual looking for a creative problem-solving tool
Hisham Salih Yagoub
Managing Director, Samil Industrial Co., Cairo, Egypt
Very original way of presenting yourself (through the APA Tool), this is certainly the right ...
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H.E. Georges Rebelo Pinto Chikoti
OACPS Secretary General
Very original way of presenting yourself (through the APA Tool), this is certainly the right way forward.
H.E. Georges Rebelo Pinto Chikoti
OACPS Secretary General
Very important book on ESG, enlightening analysis of Africa and the world’s ESG challenges...
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Honorable Dr Sidi Ould Tah
BADEA’s President and CEO
Very important book on ESG, enlightening analysis of Africa and the world’s ESG challenges and a study BADEA’s staff have already practically benefited from during several years’ of association with the authors.
Honorable Dr Sidi Ould Tah
BADEA’s President and CEO

This does not imply any permanent or temporary relationship of any form between the APA or Jula Consultancy FZE with any of the companies/organizations displayed or mentioned on this website .