Whoever you are or wherever you may be, the SMST/APA® is for you, African or non-African, in or outside Africa!
“Great framework, excellent tool.”
– Honourable Dr Sidi. O. Tah
President and CEO, Arab Bank for Economic Development in Africa (BADEA)
THE AFRICAN PESTLE ANALYSIS®
The traditional PESTLE Analysis is the framework that is normally used to scan the organization’s external macro environment. The SMST/APA takes it MUCH further and deeper.
P
Political
E
Economic
S
Social
T
Technological
L
Legal
E
Environmental
“What I refer to as ‘The Strategic Management and Sustainability Tool® (SMST/APA)’ is an extension of the traditional PESTLE Analysis which I have done based on my experience as an African child growing up in an African village. Particularly in the village setting, the African woman has survived the worst of life since time immemorial and continues to triumph over incredible daily struggles to maintain her place in society with dignity. She is the cornerstone and the main pillar of the family, their smiles, strength and their endurance. In the numerous African societies where it is used, especially in West Africa where I grew up, the African woman with the pestle and mortar is a symbol of all these.”
-Dr Karamo. N. M. Sonko
President & CEO of Jula Consultancy FZE
Co-Author, Demystifying ESG: Charting the ESG course in Africa
The Main Steps of the SMST/APA®
Understanding the SMST/APA®
The African Pestle Analysis® is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment. The basic PESTLE Analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external environment) factors that have an impact on an organization. The SMST/APA goes MUCH further and deeper. The results can be used to identify threats and weaknesses and then solutions. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental.
Our Founders
Dr Karamo N. M. Sonko
Karamo N. M. Sonko has decades of years of experience in strategic management, teaching, research, community and government relations, and natural resource management ( ranging from petroleum, phosphates and, in particular, gold). He specializes in new ideas and fields and growing projects from scratch to development. He is a multidisciplinary social scientist and world citizen, who has taught at five universities in Canada, France and the USA and worked for the African Union, International Monetary Fund (IMF) and the United Nations (UN).
Mariama Sonko
Mariama Sonko is Executive Assistant and Sustainability Adviser at Jula Consultancy, Sharjah, United Arab Emirates. She has a Bachelor’s degree in Economics and Management Science from the Paris Sorbonne University (Abu Dhabi Campus) and an M.Sc. (with distinction) in Finance from Heriot-Watt University (Dubai Campus). She has postgraduate certificates in: the Circular Economy and Sustainability Strategies from the Judge Business School (University of Cambridge); Sustainable Finance from the Cambridge Institute of Sustainability Leadership; and Financial Leadership from the Harvard Business School. She is professionally certified as a Sustainability Adviser by the Global Reporting Initiative (GRI) Academy. She is fully bilingual in English and French in addition to other African languages.
Expert Advisors
Mr Terry Fry
Dr Frank Boateng
Mr Tony Birch
Dr Ahmed Baksh
Dr Raynauld D Russon
Mr David Jeng
Mr Shaik Hifaz Ahmed
Mr Lamin Sanneh
Professor James N'Dow
